“Normal, but Perfect,” The Powerful Decision Framework for Unleashing Your Best Life

Backwardation and Visualization Decision Framework

This post (and newsletter article) was inspired by another thread (and many others) when I repeatedly ask people, “What’s your normal, but perfect” day look like?” “Normal, but Perfect,” A Decision Framework for Living Your Best Life The most common question asked at the forum is always about decisions. Do I start this business?Learn this …

Read more…

Categorization

Environmental hacking: My life’s most reliable “life-hack” is also the easiest to use (or neglect).

MJ DeMarco home

Three years ago, after 25 years, I traded Arizona’s sun for Utah’s mountains, upgrading my home from a plentiful 4,400 square feet to a sprawling 13,000. The game-changer? There were several, from an indoor basketball court to a home theater to the most important of all: a home gym. At last, I could exercise in …

Read more…

Categorization

The Most Important Business Pivot is the One Made Before Starting

Effort Versus Reward

The idea of a business pivot is very popular in entrepreneurial subculture. The business pivot in normal nomenclature is the art of shifting gears during your business based on user feedback and data analysis. However, what if the the most important business pivot was the one you made before even starting? My stepson was a …

Read more…

Categorization

Getting Rich; How to Really Do It; I Wish I Saw This When I Was 20.

Getting rich: Number of units to sell to reach $10 million

For years, the idea of getting rich seemed impossible. When I was trying to figure things out, I wish someone showed me *THIS* when I was 20. Back then, I thought becoming a millionaire, or better, 8-figure+ multimillionaire, is was just a fantasy. A task that felt extremely out of reach. When I shifted my …

Read more…

Categorization

Discipline: Go from Dummy to Expert in a Matter of Months…

purpose vs pleasure

Imagine having a map to buried treasure, a journey that can change your life in unimaginable magnitude. And yet, after close examination of the map, you decide to sit home and do nothing because the journey looks difficult, or the journey doesn’t come with a mentor that will hold your hand.’ This scenario best describes …

Read more…

Categorization

The most effective conversion tactic. Period.

true class shirt

When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric returns. As I studied the successful companies in this medium, I discovered their products all had one common denominator:  The product not only had to solve a specific problem, the product had …

Read more…

Categorization

Unscripted Network

Join MJ’s Unscripted Network and Get a Virtual Mentorship at No Cost Join the Unscripted Entrepreneur Network, your personal direct connection to myself and to keep your Unscripted journey on track! Everything from the network will come direct from me and not a VA halfway around the globe! It’s like your own personal mentorship from …

Read more…

Categorization

Rate My Business Idea with MJ DeMarco’s Grade My Business Idea

rate my business idea

Introducing—Grade My Business Idea—a website tool that will instantly grade and rate your business ideas in accordance to a weighted CENTS Framework whereas NEED and SCALE is most important, plus a MARKET ACCESS variable. (If you can’t reach a market with a message, do you have a market??) Grade My Business Idea: Business Ideas and …

Read more…

Categorization